The newspaper El Correo highlighted Gorka González's career as a Basque craftsman who has revived the traditional hat-making trade at a time when the profession had practically disappeared in Spain.
The article reviews his beginnings, his training in pattern making and textile manufacturing, and his encounter with Charly, fourth generation of the historic Casa Alocén in Vitoria, who passed on to him essential tools and knowledge of the trade.
“I make people the hats I wanted to wear and nobody could make for me.”
The publication also highlights the presence of their designs in editorials and covers of national magazines, as well as the consolidation of the brand as a reference in contemporary artisanal hatmaking.
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